By Anna Kaarow · 1 minute read
Discover the future of cafés with Beyond the Bean’s expertly curated Spring/Summer 2025 Café Trend Report, created by industry professionals for industry and hospitality professionals.
This report combines in-depth research, market observations, and insights from leading industry sources to provide actionable trends that drive growth and creativity in the café sector.
Download the report here
Key Highlights:
- Emerging Beverage Trends: Health-focused drinks, functional and aesthetic beverages, and the rise of iced and blended creations are shaping consumer preferences.
- Category Growth: Milkshakes, frappés, and iced beverages are seeing year-round popularity, with under-35s leading the shift toward adventurous, indulgent drinks.
- Flavour Innovation: Florals, tropical fruits like mango, and seasonal favourites such as spiced apple and chai dominate menus, offering opportunities to delight customers.
- Sustainability Matters: Ethical sourcing, waste reduction, and plant-based alternatives resonate strongly with environmentally conscious consumers.
- Consumer Insights: Customisation and Instagram-worthy offerings are key to attracting both younger generations and loyal café-goers.
Our 5 Focus Areas for Coffee Shops in 2025
- Tap Into Cold Beverage Growth
- Prioritise iced coffees, frappes, and other cold drinks, which now appeal all year round.
- Experiment with seasonal syrups and flavour trends like nutty and nostalgic profiles.
- Embrace Health & Functionality
- Add low-sugar, plant-based, and functional drinks to your menu to meet the demand for wellness options.
- Incorporate functional ingredients like protein powders, vitamin boosts, or adaptogens.
- Create Instagram-Worthy Experiences
- Focus on visually striking drinks and décor to attract Gen Z and Millennial customers.
- Think vibrant cold foam, eye-catching latte art, or playful garnishes.
- Personalise & Innovate Your Menu
- Offer customisable options to cater to diverse tastes (e.g., flavour add-ons, milk choices).Stay ahead by introducing limited-time offers (LTOs) or seasonal drinks tied to emerging trends.
- Highlight efforts like local sourcing, eco-friendly packaging, and ethical ingredients. Run initiatives that resonate with your audience, such as supporting local causes or minimising waste.
- Foster Sustainability & Community
- Highlight efforts like local sourcing, eco-friendly packaging, and ethical ingredients.
- Run initiatives that resonate with your audience, such as supporting local causes or minimising waste.
Explore how your café can leverage these trends to stay ahead in the ever-evolving hospitality landscape. The report is your guide to crafting menus and experiences that excite, inspire, and engage.
Get ready to make your café a destination, not just a stop. Dive into the full report and lead the way in café innovation!
