Starbucks is to embark on a four-episode podcast series from September 5th, aiming to promote itself as ‘the coffee expert’. (A podcast is a kind of multimedia broadcast through the Internet for playback on PCs and mobile devices – the slightly-misleading name refers to the fact that six years ago, the Apple iPod was the first product used to listen to such things, but that is no longer the case). The Starbucks ‘Coffee Conversations’ , the company says, will be hosted by Starbucks Coffee Masters and will welcome special guests to share ideas and information on topics such as home-brewing methods, speciality coffee, entertaining, Fair Trade coffee, and pairing coffee with different foods. Starbucks says that more and more of its customers look to it as the coffee expert; critics have said it is an attempt to win back some attention from its rivals who have played the ‘expert’ tactic first. Download from: www.starbucks.com/coffeeconversations.
Back to Industry news